– Getting Started & Next Steps

How E-Businesses Can Benefit from Video Content Marketing

The average Internet user nowadays uses up to 88% more time on websites with videos and can attribute 1/3 of all his/her online activity to video watching. With such numbers, the quantity of time people will spend engaging and watching videos will only increase as years come. Due to this trend, more businesses are trying to figure out how Video Content Marketing can benefit their performance. While video Content Marketing can certainly have a positive impact, like everything else in digital marketing, plenty of time and energy has to be invested to reap any benefits. Reaping the benefits of video Content Marketing is not just a matter of embedding some YouTube videos into the webpage and hoping all goes well. Like other forms of content, you need to invest in high quality video content and have the perseverance and patience to share your content across the web. Read on as we delve into how video Content Marketing can positively impact your e-business.

By using videos, you can prove the value of your content to popular search engines. When search engines assess how relevant your webpages to specific keywords, they do not only take text into account. Besides text, such engines also check other kinds of media you can offer its users. By combining texts, images and videos, you can prove to search engines that your content has variety and is valuable. Nowadays, up to 80% of all Internet traffic can be attributed to video, hence it makes sense that such engines are eager to rank websites that offer video content to its users. Content strategists can practice due diligence by optimising their video content for searches via video keyword research and including the discovered keywords into each video’s meta tags.

Businesses that actively use third-party sites or social media in hosting their video content can leverage on this to drive traffic to their websites. On third party sites such as Vimeo and YouTube, billions of hours of video get consumed every day. So long as businesses include their websites URLs in video descriptions and the channel name, these third-party sites present a good opportunity for exposure to new audiences. Therefore, businesses can increase the traffic acquisition and consequently their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, embedding URLs in video descriptions or channel information in third-party sites is a good way of earning qualified referral traffic.

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Your Ultimate Guide to Choosing the Best Air Duct, Carpets Dryer Vents and Upholstery Cleaner

Any time you are looking for a cleaning company that will handle you air duct, carpets, dryer vent and upholstery cleaning job, you have to be very careful. This is because there are so many companies out there which they promise services which they aren’t capable of doing. For instance, in case you are bothered that bugs, dirt, mold and mites are disrupting the duct system, you have to choose a cleaning company that is fully skilled and experienced in handling this. In other words, it should be a company that make this type of cleaning hassle-free and very simple such that you will easily see the debris and dirt that the company removes from your system, leaving you with a very clean duct system.

When it comes to dryer vents, it is good to choose a professional cleaning company that will enhance the drying times of your dryers. When this service is properly done, it can reduce dryers drying times with even 30 minutes or so in some cases. Take note that clothes dryers are very common in US where between 70%-80% have this house hold appliance. Many families use to free their clothes from moisture after cycling them in a washing machine. The dryer is meant to remove moist air where it sends it outside via a vent. This means you also need a clean vent to boost the overall efficiency of the dryer too. However, with time, vents can become clogged and this makes it tougher for the warm and moist air to penetrate through. When these obstructions accumulate, they normally add more stress to the dryer and you therefore need to ensure that they are effectively removed. Failure to remove them in time, the dryer tends to get hot and this hotness can cause flammable materials which clogging inside the vent to sparkle. You now understand that you need a professional cleaning company which clearly understands the dangers posed by the lint which normally build in the dryer’s vent.

It is also good to talk about professional carpet cleaning because for you to have a well cleaned home, carpet has to be very well cleaned. Ideally, you need a skilled cleaning expert who will clean all the dust that build over time as well as soil particles that accumulate on the carpet. These dust accumulations tarnish the beauty and the feel of your carpet and as result, they reduce its lifespan. You therefore need a cleaning company that is very professional in carpet cleaning that will ensure that the carpet fibers are very well taken care of. This is done by frequent vacuuming as well as other professional cleaning approaches which include but not limited to hot water extraction or steam cleaning.

Finally, if you compare the cost of all these cleanings, they are just a fraction of buying a new home appliance which will still need great care and maintenance. In a nutshell, to achieve the best results in all these cleanings, you have to engage a reputable cleaning company.

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Ideas to Help You When Selecting the Best Certification Program

If looking to get up to date skills and knowledge in your chosen field, a certification program will be necessary. Also, if transitioning to a new one, you will need them to attend the certification course. After undertaking the assessments successfully, you will receive a document that will act as evidence.

It is, therefore, an essential program that everyone should attend. However, it is voluntary, and it is meant to improve one’s chances of getting another job or rising in power in the specific one, among other things. You should, however, not choose a certification program without doing your due diligence. That is because you will need to be sure that you are attending one that will yield results. If you take a certification course that will not award you a credential at the end, you will end up frustrated. You should, therefore, be careful to pick the best certification program in the market.

To be sure, of the certification course, ask friends and family members to help you with your research. Ask them if they have attended a certification course or if they know of any. You can also surf the net on sites that will help you locate a reputable certification course to attend. Check on the ratings and reviews made by past clients for you to be sure of the certification course. If many clients have positive remarks about the specific program, take it, it will probably turn out well. However, if many people attended the particular course and were disappointed, do not hesitate to drop and pick another. Some qualities in the certification trainers will help you choose a particular one to attend. Keep reading here to find out more.

First, select a certification trainer that is qualified and experienced. You will ascertain on this by calling some few past clients. If they say that the trainer is reputable, go ahead and pay for the course. Also, if a trainer is highly hailed on the internet, you will not be disappointed because you will receive the best service. However, it would be wise to confirm the instruments used beforehand for you to be sure of the trainer to choose. Ask also on the practical skills in advance for you to prepare. The amount of money that will be required will also be a wise question to ask beforehand. From there, you will be able to pick a trainer who will be pocket-friendly as well as reputable.

Lastly, check if the time that the trainer is available. It will be wise to attend a certification program that allows flexible hours. That is because you will be able to take the course at your convenience. Flexible hours will also make sure that you do not leave your business matters unattended. It is will also be wise to consul if a trainer offers online training. Online training will help you choose hours that will be convenient as well as allow you to read in your free time. You will, therefore, receive your certification within the shortest possible time.

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