How E-Businesses Can Benefit from Video Content Marketing
The average Internet user nowadays uses up to 88% more time on websites with videos and can attribute 1/3 of all his/her online activity to video watching. With such numbers, the quantity of time people will spend engaging and watching videos will only increase as years come. Due to this trend, more businesses are trying to figure out how Video Content Marketing can benefit their performance. While video Content Marketing can certainly have a positive impact, like everything else in digital marketing, plenty of time and energy has to be invested to reap any benefits. Reaping the benefits of video Content Marketing is not just a matter of embedding some YouTube videos into the webpage and hoping all goes well. Like other forms of content, you need to invest in high quality video content and have the perseverance and patience to share your content across the web. Read on as we delve into how video Content Marketing can positively impact your e-business.
By using videos, you can prove the value of your content to popular search engines. When search engines assess how relevant your webpages to specific keywords, they do not only take text into account. Besides text, such engines also check other kinds of media you can offer its users. By combining texts, images and videos, you can prove to search engines that your content has variety and is valuable. Nowadays, up to 80% of all Internet traffic can be attributed to video, hence it makes sense that such engines are eager to rank websites that offer video content to its users. Content strategists can practice due diligence by optimising their video content for searches via video keyword research and including the discovered keywords into each video’s meta tags.
Businesses that actively use third-party sites or social media in hosting their video content can leverage on this to drive traffic to their websites. On third party sites such as Vimeo and YouTube, billions of hours of video get consumed every day. So long as businesses include their websites URLs in video descriptions and the channel name, these third-party sites present a good opportunity for exposure to new audiences. Therefore, businesses can increase the traffic acquisition and consequently their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, embedding URLs in video descriptions or channel information in third-party sites is a good way of earning qualified referral traffic.